Domain
Names and Export Markets
Asian Markets
Some of New Zealand's major trade partners are Asian Countries.
Japan is the overall third largest export market (after Australia
and the United States) and with the potential China Free trade
deal looming on the horizon many New Zealand businesses are
preparing for cost effective ways to access those markets.
A cost effective solution
You can establish an internet presence in significant overseas
markets by securing a domain name such as “example.com.au”
in Australia, “example.cn” in China,
“example.co.uk” in the United Kingdom
or even the upcoming Pan European domain space .eu
You have
the option of re-directing traffic from these names to your
existing website or it is also relatively simple to establish
a single page website in a local language with contact details
and basic product / service information.
Just some
of the benefits of this approach are:
• access to targeted national markets and customers
• a cost effective way to establish a "localised
presence"
• online ordering through a web address that customers
trust
• opportunity for even the simplest localisation of
language and currency
• enhanced rankings and increased traffic from localised
search engines such as each local version of Google.
Am I eligible to register?
Of the more than 250 domain spaces that Domainz can assist
you with, each has a different policy for who can and can’t
register a domain name. In Australia, for instance you are
required to have a verifiable registration such as a trademark
or ARBN (Australian Registered Body Number) – whereas
you do not need any local presence or registration to secure
a .cn domain name – but don’t worry – we
can advise you on all of these requirements.
What’s
next?
The starting point is to identify which markets / regions
are of interest to you now and into the future. Once you have
clarified that, speak to one of Domainz Online Solutions Consultants
about finding out if your brand and products names are available
in those markets.
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