1)
Tools
Choose the right application or software to develop
your Blog. check that the features and functionality
meet your needs, or you may want to outsource the development
of your Blog to a professional Web Developer to your
exact specifications. |
2)
Bloggers
Ensure you delegate the task to maintain your company
Blog to the right person. They need to have excellent
communication skills and be knowledgeable and enthusiastic
about the product or service that your Company promotes.
|
3)
What to Publish
Company
announcements, new products or services on offer. Company
news, and useful links, including links to other Blog
websites. Generally include information related to your
industry and product type.
|
4)
Language
In a company Blog you should use business like language,
yet keep it friendly and informal if possible. The language
you use needs to be in line with the type of Blog you
are developing, whether it's a Marketing and PR tool,
or a technical support Blog. |
5)
Updates
The success of any Blog depends on regular (daily) updates.
Fresh content is the sole recipe for success for any
business or personal Blog.
|
6)
New Communication
Operating a company Blog opens up a new communication
channel with your customers and business partners, but
it shouldn't replace existing media such as your newsletter
etc. |
