It is common knowledge that search engines are the main entry point to the Internet for most users. Especially when researching products or services, most people would initially visit Google, Yahoo or other popular search engines.

However each search engine has its own characteristics and receives more users for different types of searches. Hitwise published some statistics that show how the major search engines perform for different search types. This data is valuable to businesses who are evaluating the option to invest some of their marketing budget on a Search Engine Marketing campaign.

With the Internet growing fast, Search Engines have never played a more important role, ensuring your business has good visibility in Google, Yahoo and MSN can make all the difference between online success and failure.

A recent research published by the Iowa University showed that in 2005 (year 35 for the World Wide Web) there are 11.5 billion pages online. The number is even more impressive if we think that in 1998 a research from 'Science' magazine reported 623 million pages. The growth is incredible, which poses an even bigger challenge to online marketers.

Some key statistics:

11.5 billion pages online 2.3 billion pages are not listed in the search engines 60 million servers registered online 75 languages spoken on the web 77 Million Domains Now Registered

Getting started with Search Engine Marketing. Domainz Meta-tags Primer

To find out more about how Domainz can help you develop and improve your website call our experienced Online Solutions Team on 0800 366 2469.

Interesting links. Search Engines and Directory

Meta-search engines, pull results frmo multiple SE's
Metacrawler www.metacrawler.com
Omnicrawler www.omnicrawler.com

Topical search engines and directories
Encyclopedia www.wikipedia.org
Rugby http://www.scrum.com/

New Zealand Search Engines
NZSearch www.nzsearch.co.nz
NZ Pages www.nzpages.com/
NZS www.nzs.com